"2010: the year the internet went to war"

The web is dead

Para onde vai a internet?

É o que vai tentar responder o info@trends, evento organizado pela revista Info, da editora Abril. Nomes  como Jimmy Wales, fundador da Wikipedia, e Chris Anderson, editor-chefe da Wired irão discutir o futuro da rede mundial de computadores com mais 64 convidados. O info@trends acontece em junho, em São Paulo.

Não adianta pensar que é igual

Scott Dadich, diretor de criação da Wired, no mediabistro.com, sobre a diferença do design no papel e nos tablets, como iPad: 
"The framework of magazine design is predicated on the fact of gluing two pieces of paper together. There's a conversation that happens between those two—whether it's text and image, or ad and edit, or image-image. There's a relationship between those two. When you take that away, when you take away the spine, and you reassemble it under a piece of glass, what you're left with is a series of panes, or canvases. That fundamentally changes the graphic design is initiated and implemented."


iPhone e iPAd
"It's going to be necessary to re-imagine the graphic design per the device. It wouldn't have been OK in 1993 to have gone and scanned a page out of the magazine and then to use that bitmap as a piece of Web content because the designs and needs and uses of the Web dictated a series of design decisions. It's the same case here. The needs and use patterns of the device will dictate a new set of graphic design rules and standards."



VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.


perspectiva de design
"A big factor that we haven't heard a lot about that we're spending a lot of time on is type. As in print, quality typefaces and attention to typographic detail are undervalued. I'm excited to spend the time and energy on building new paradigms for how that type is going to work. That's important for the length of engagement with the product. If you've got long-form journalism, if you're asking people to read an 8,000 or 10,000-word story, you need to use tools that don't wear people out. The easier and better the reading experience is, the more comfortable people will be spending long periods of time with the device, and that's really what we’re aiming for."



sobre touch screen
"Manipulation of the content through your fingers is what's going to be so different. It's one thing to have a mouse where you have a single point of control or contact. But you're putting it through the filter of that mechanical device. You're turning your actions into input into that machine. When you lose the mouse, you don't have that filter between your actions and the engagement. It changes a lot of things."


design para tablets
 "The first thing I would say is: Don't panic. It's not as scary as it seems. There's a ton of work and a ton to be learned, but the good news is that no one is really that far ahead of anyone else. We're all learning this together—the device manufacturers, the software makers, and the content providers. And the answers that we think are pertinent today are going to change on a weekly, monthly, yearly basis. There really aren't a lot of right and wrong answers here.

Number two: The storytelling methods that we use to make magazines today—the tools, the words, the pictures, the headlines that we all use—are every bit, or even more important going forward. It's not a case where we're dropping all of the things that we know and having to go learn a whole new language. It's just using those tools in different ways and experimenting. And being willing to fail, and pick yourself up, dust yourself off, and try something else. Those are the big operating principles that are guiding us on a day-to-day basis."

wired no iPad


íntegra 

Agora parece ridículo, mas em 1981...

CompuServe, 30 anos

by Wired

10 perguntas para o editor da Wired

O editor da Wired, Chris Anderson, desmonta, em entrevista ao gapingvoid, a economia em torno da rede. Para Anderson, quase tudo na web está free. O jornalista compara os modelos de negócio dos séculos 20 (simple cross-subsidies--you're paying, sooner or later) e 21 (wildly indirect cross-subsidies--somebody's paying, but it's probably not you) e afirma que a economia digital vai operar no "Freemium" (free+premium) .

A lógica é a de que alguém vai pagar (anúncio, patrocínio or whatever) para que outros possam acessar conteúdo de graça:

"The main problem with professional media is that we've lost our quasi-monopoly on consumer attention. What's worse, we've lost it to an indistinct cloud of mostly non-media voices, from blogs to Facebook to Twitter to YouTube. These amateurs, mostly producing without any interest in a business model at all, are narrow where we are mass, many where we are few and free where we are paid. They are not media but they compete with media. That's why strict adherence to terms doesn't help--it's fifth column vs fourth estate!

I think that this is a moment where the sacred vocabulary of professional media (journalism, news, etc), which we use as incantations to differentiate ourselves from the unwashed horde, now obscure the path forward more than illuminate it. Some of what we do still has great value and perhaps always will: original information, accuracy, analysis, great writing, edtiting, etc. But it is arrogant to assume that only we can do that stuff, or that we know best what's fit to print.

I don't know what the future of professional media is, but I am sure there is one and am excited to participate in the many experiments that will reveal what it is (obviously there is no one model or a silver bullet solution--instead the future is going to messy and multivariate, which is why it's so scary for many). One thing that is sure is that it's not hoping change will stop or wishing to reverse the tides of history."

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A pensar,

LM

Cloud communication

A Sun Microsystems criou um guia com tudo o que precisamos saber sobre cloud communication (comunicação nas nuvens):

"began as large-scale Internet service providers such as Google, Amazon, and others built out their infrastructure. An architecture emerged: massively scaled, horizontally distributed system resources, abstracted as virtual IT services and managed as continuously configured, pooled resources. This architectural model was immortalized by George Gilder in his October 2006 Wired magazine article titled The Information Factories. The server farms Gilder wrote about were architecturally similar to grid computing, but where grids are used for loosely coupled, technical computing applications, this new cloud model was being applied to Internet services."

Isso significa que as empresas de TI podem compratilhar infraestrutura e propor programas que podem ser rodados de qualquer computador sem a necessidade de baixá-los. A IBM e o Google foram as primeiras a adotar esse modelo de arquitetura - Gmail e Google Docs.

LM

Quando a limitação faz criar

Excelente análise de Scott Dadich, diretor de criação da Wired, sobre como as limitações da página faz com que o designer não tenha limite na elaboração de um projeto gráfico e cita como exemplo o Google e o iPhone.

"At Wired, our design team sees this constraint as our daily bread. On every editorial page, we use words and pictures to overcome the particular restrictions of paper and ink: We can't animate the infographics (yet). We can't embed video or voice-over (yet). We can't add sound effects or music (yet). But for all that we can't do in this static medium, we find enlightenment and wonder in its possibilities. This is a belief most designers share. In fact, the worst thing a designer can hear is an offhand "Just do whatever you want." That's because designers understand the power of limits. Constraint offers an unparalleled opportunity for growth and innovation."

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Macintosh timeline

Infográfico (estático) da Wired conta os avanços do Macintosh com ilustrações bem interessantes. Bacana ver onde começou o projeto da Apple (1983) até o MacBook (2008)

A dica é do Paulo Frias, no Facebook

LM

cloud - database - sharing

Atenção à lição de Kevin Kelly, um dos fundadores da Wired, sobre a web: "Have to get better in believing the impossible". A frase encerra a palestra no Web 2.0 Summit, realizado na Califórnia, em novembro passado.

A dica é de Marion Strecker , e veio em boa hora.

A pensar,

LM