A new "apps culture"

Cell phones now permeate American culture. As they become more powerful as connected, multi-media, handheld devices, a new ecosystem of computing applications is being created around them. The emergence of this pervasive mobile connectivity is changing the way people interact, share creations, and exploit the vast libraries of material that are generated for the internet.

35% of adults have cell phones with apps

Of the 82% of adults today who are cell phone users, 43% have apps on their phones. When taken as a portion of the entire U.S. adult population, that means that 35% have cell phones with apps. This figure includes adult cell phone users who:

• have downloaded an app to their phone (29% of adult cell phone users), and/or
• have purchased a phone with preloaded apps (38% of adult cell phone users)

A “yes” answer to either question was sufficient to include someone in the apps population. Of course, many cell owners (23%) have both pre-loaded and downloaded apps on their cell phones.

(via Pew Internet)

A World Without Social Media: A World More Social?

O future é mobile

Mary Meeker's Internet Trends

Mobile marvels

From The Economist

• Financial innovation and the poor
• New uses for mobile phones
• The landscape of telecoms

Audio - An interview with Tom Standage, author of this week's special report on telecoms.

Video - A videographic illustrating how mobile phones benefit the developing world

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Inteligência mobile

Até o final deste ano, o total de pessoas que utilizarão aparelhos celulares chegará a 4 bilhões, de acordo com o European Information Technology Observatory (EITO). O instituto mostra ainda que o volume de negócios envolvendo mobile aumentará em 10% - cerca de 33 bilhões de euros.

Esses dados indicam que a população mundial está perto de se tornar completamente conectada. Diante disso, a questão que se coloca é a seguinte: que tipo de inteligência coletiva irá surgir dessa interconexão global? Estamos preparados para isso?

A pensar,

LM

Globo usa celular para atrair telespectador

Daniel Castro escreveu na Folha que o diretor-geral de entretenimento da Globo, Manoel Martins, afirmou que os programas da rede serão cada vez mais multimídia, pensados não apenas para a TV mas também para internet e celular. A estratégia é aguçar no usuário de internet a vontade de voltar a assistir televisão.

meu comentário: o mundo mudou . Não dá para pensar em levar a tevê para o celular ou para a web. Se é verdade que a emissora quer reconquistar audiência perdida para internet e mobile, é preciso oferecer conteúdo apropriado para esses meios. Mais do mesmo não fará diferença.

A pensar,

LM

Vem aí Mobilefest 2009

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O banner já era

"The sparkle of banner advertising has dimmed, Borrell Associates said in its 2009 outlook report. Advertisers are turning their attention toward newly sparkling formats that may hold greater efficiency like search and streaming video", diz o relatório do State of The News Media.

and more:

• It is now obvious that if the news business is to survive in any recognizable form it must invent a new economic model in which traditional advertising is at best only part of the revenue equation.
• David Payne, former senior vice president and general manager of CNN.com, warned that news organizations will be disappointed if they are expecting online ad revenues to make up for the traditional sources of revenue they have long counted on. Payne wrote in a column for Media Week: “it should be no secret that news organizations -- even those with the most successful online properties -- are in for some serious adjustments in the future. Most have the vast majority of their budgets tied up in headcount and newsgathering. When there is pressure on those budgets in a declining revenue state, heads roll and newsgathering is slashed, initiating an ugly spiral.

íntegra

A pensar,

LM

Os vencedores do Mobile Peer Awards

Do TechCrunch

The Mobile Peer Awards in Barcelona - running alongside Mobile World Congress - are wrapping up here and they’ve announced the winners. Why the hell does this matter? Well, about 163 mobile startups entered from all over the world, 42 got selected and only 20 got to present. That’s been whittled down to just five winners. Which are…

Babajob - From Bangalore, India, this 12-person startup connects informal sector workers - cooks, maids, drivers, guards, etc.- and employers in India. That’s one big market, right?

Orbster - Orbster is a developer of location-based entertainment like games, and has a publishing platform for third party location-based services. Their main product is GPS Mission, a platform for user-generated GPS games like scavenger hunts, historical timetravels, crime and mystery stories and guides. Users have already created GPS games in about 60 countries since launch in May 2008. GPS Mission was - apparently - the first worldwide playable GPS game for the iPhone.

Unkasoft Advergaming - Unkasoft, Spanish company, is an in-games advertising company aiming at Mobile.

Fring - We know all about them.

The final award went to a rather astounding idea.

PopCatcher Is a Stockholm, Sweden startup with a slightly mad piece of software. Their software records FM radio from the cell’s internal radio, separates the commercials and chat out from the songs and saves the songs on the handset as an MP3. They license the tech to handset makers and operators. It’s patented. Good luck with that guys…

The rest of the 42 and the final 20 are listed here and here.

A dica é da Cristina De Luca, no Twitter

LM