Social network usage

Pesquisa do Pew Internet Research mostra o aumento do uso de redes sociais no mundo, especialmente entre os jovens. Também cresceu de modo exponencial o número de celulares e computadores. 


Nos Estados Unidos, o destaque é para Facebook e MySpace. Considerados países conectados, Alemanha e Japão usam pouco as redes sociais. 

Minoria que faz diferença

O percentual de uso de Twitter nos EUA pode parecer pouco, mas se avaliado do ponto de vista deleuziano (a minoria que faz a diferença), é algo a ser considerado.

Endinheirados são os mais conectados nos EUA

Do Pew Internet Research:


Analysis of several recent surveys conducted by the Pew Research Center’s Internet & American Life Projects find that there are key differences between those who live in households making $75,000 or more relative to those in lower-income households.


Some 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.


Even among those who use the internet, the well off are more likely than those with less income to use technology. Of those 95% of higher-income internet users:

• 99% use the internet at home, compared with 93% of the internet users in lower brackets.
• 93% of higher-income home internet users have some type of broadband connection versus 85% of the internet users who live in households earning less than $75,000 per year. That translates into 87% of all those in live in those better-off households having broadband at home.
• 95% of higher-income households own some type of cell phone compared with 83% in households with less income.

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A new "apps culture"

Cell phones now permeate American culture. As they become more powerful as connected, multi-media, handheld devices, a new ecosystem of computing applications is being created around them. The emergence of this pervasive mobile connectivity is changing the way people interact, share creations, and exploit the vast libraries of material that are generated for the internet.

35% of adults have cell phones with apps

Of the 82% of adults today who are cell phone users, 43% have apps on their phones. When taken as a portion of the entire U.S. adult population, that means that 35% have cell phones with apps. This figure includes adult cell phone users who:

• have downloaded an app to their phone (29% of adult cell phone users), and/or
• have purchased a phone with preloaded apps (38% of adult cell phone users)

A “yes” answer to either question was sufficient to include someone in the apps population. Of course, many cell owners (23%) have both pre-loaded and downloaded apps on their cell phones.

(via Pew Internet)

Internet adoption in America, 1995-2010

According to our May 2010 survey, 79% of American adults use the internet (via Pew Research).

Americans spending more time following the news

Older adults and social media

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year.

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools.  Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications—sharing links, photos, videos, news and status updates with a growing network of contacts.

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Home Broadband 2010

Do Pew Internet


After several consecutive years of modest but consistent growth, broadband adoption slowed dramatically in 2010. Two-thirds of American adults (66%) currently use a high-speed internet connection at home, a figure that is not statistically different from what The Pew Research Center’s Internet & American Life Project found at a similar point in 2009, when 63% of Americans were broadband adopters. Íntegra.

Geração que compartilha informação

Interessante o resultado da pesquisa do Pew Internet Research. A íntegra está aqui. 

Where hyperconnectivity take us

View more presentations from Pew Research Center’s Internet & American Life Project.

Mobile Access 2010

Six in ten adult American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.

As of May 2010, 59% of all adult Americans go online wirelessly. Our definition of a wireless internet user includes the following activities:

• Going online with a laptop using a wi-fi connection or mobile broadband card. Roughly half of all adults (47%) go online in this way, up from the 39% who did so at a similar point in 2009.
• Use the internet, email or instant messaging on a cell phone. Two in five adults (40%) do at least one of these using a mobile device, an increase from the 32% of adults who did so in 2009.

Taken together, 59% of American adults now go online wirelessly using either a laptop or cell phone, an increase over the 51% of Americans who did so at a similar point in 2009.[1]

Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones’ capabilities compared with a similar point in 2009. Of the eight mobile data applications we asked about in both 2009 and 2010, all showed statistically significant year-to-year growth.

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The future of social relations

Pesquisa do Pew Internet Research mostra que os benefícios sociais do uso da internet irão superar os negativos durante a próxima década. 


Segundo especialistas do instituto, e-mail, redes sociais e outras ferramentas on-line oferecem oportunidades para criar ou melhorar laços sociais que fazem diferença na vida das pessoas. 


A internet reduz as limitações tradicionais de comunicação, custo, geografia e tempo. Isso contribui ainda mais para unir pessoas. Outro fator é o compartilhamento de informações de fontes abertas.


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O que eles assistem na web

Já está no ar o novo estudo do Pew Internet sobre consumo de vídeo na web. Sete entre dez adultos americanos usam a internet para fazer download de vídeo. Mas os jovens continuam sendo consumidores heavy users:

Since 2007, there have been dramatic increases in the numbers of Americans who watch the following kinds of videos online:

• Comedy or humorous videos, which have risen in viewership from 31% to 50% of adult internet users
• Educational videos, which have risen in viewership from 22% to 38% of adult internet users
• Movies or TV show videos, which have risen in viewership from 16% to 32% of adult internet users
• Political videos, which have risen in viewership from 15% to 30% of adult internet users

Government Online

Pesquisa divulgada pelo Pew Internet Research mostra que mais de 80% dos americanos procuram informações e serviços relacionados a governo na rede mundial de computadores. 

Os gastos do governo também são de interesse dos cidadãos dos EUA: 40% querem saber como são gastas as verbas públicas. 

O Pew Internet ouviu 2.258 pessoas entre 30 de novembro e 27 de dezembro de 2009. A margem de erro é de 2,8 pontos percentuais. 

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Most teens texts friendly daily

Do Pew Internet Research:


Fully two-thirds of teen texters say they are more likely to use their cell phones to text their friends than talk to them to them by cell phone.


One in three teens sends more than 100 text messages a day, or 3000 texts a month.

Daily text messaging by teens to friends has increased rapidly since early 2008. Some 38% of teens were daily texters in February 2008, and that has risen to 54% of teens who use text daily in September 2009. Of the 75% of teens who own cell phones, 87% use text messaging at least occasionally. Among those texters:

• Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send more than 100 texts a day, or more than 3,000 texts a month.
• 15% of teens who are texters send more than 200 texts a day, or more than 6,000 texts a month.
• Boys typically send and receive 30 texts a day; girls typically send and receive 80 messages per day.
• Teen texters ages 12-13 typically send and receive 20 texts a day.
• 14-17 year-old texters typically send and receive 60 text messages a day.
• Older girls who text are the most active, with 14-17 year-old girls typically sending 100 or more messages a day or more than 3,000 texts a month.
• However, while many teens are avid texters, a substantial minority are not. One-fifth of teen texters (22%) send and receive just 1-10 texts a day or 30-300 a month.

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Even Print People Know Print Is Dead

"A new PEJ survey of American print news editors finds that "Fewer than half of all those surveyed are confident their operations will survive another 10 years-not without significant new sources of revenue." But—there is some "good" news!


According to an ASNE report, "The hemorrhaging of newsroom jobs has slowed somewhat." Break out the champale! American newspapers lost only 5,200 jobs last year, a positively glowing jobs outlook compared to the 5,900 they lost the year before. So the death of print is still coming, without question. But at a marginally slower rate.

[These print editors are in the *news* industry, so give them some credit for understanding the news, about print. Now please stop blaming us. Pic via.]"


(via Gawker)

Colaboração é a tag do Pew Internet Research

Internet é mais popular que jornal de papel

Pesquisa do instituto americano Pew Internet Research divulgada nesta segunda, 1, mostra que a internet ultrapassou o jornal impresso e o rádio como plataforma de informação. A tevê ainda aparece em primeiro lugar no ranking. Veja o ranking:  

• 78% of Americans say they get news from a local TV station
• 73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews
• 61% say they get some kind of news online
• 54% say they listen to a radio news program at home or in the car
• 50% say they read news in a local newspaper
• 17% say they read news in a national newspaper such as the New York Times or USA Today.

Outro destaque importantíssimo é que a relação das pessoas com a notícia tende a se tornar cada vez mais portátil, participativa e personalizada:

• Portable : 33% of cell phone owners now access news on their cell phones.
• Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
• Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.  

View more presentations from Pew Research Center’s Internet & American Life Project.

Blogs perdem espaço entre jovens

Duas pesquisas do Pew Internet Project mostram que diminuiu o acesso a blogs entre adolescentes e cresceu entre adultos com 30 anos ou mais. A novidade é que aumentou o uso de redes sociais entre a moçada com idade entre 12 e 17 anos. Veja os highlights do estudo:


Among the findings for teens ages 12-17:

• 14% of online teens ages 12-17 now say they blog, down from 28% of teen internet users in 2006.
• 73% of online teens now use social networking websites, a significant increase from previous surveys. Just over half of online teens (55%) used social networking sites in November 2006 and 65% did so in February 2008.
• 8% of internet users ages 12-17 use Twitter. This makes Twitter far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information, done by 62% of online teens.
• In the past five years, cell phone ownership has become mainstream among even the youngest teens. Fully 58% of 12-year olds now own a cell phone, up from just 18% of such teens as recently as 2004.

For adults 18 and older:

• Facebook is currently the most commonly-used online social network among adults. Among adult profile owners, 73% have a profile on Facebook, 48% have a profile on MySpace and 14% have a LinkedIn profile. 47% of online adults use social networking sites, up from 37% in November 2008.
• 81% of adults between the ages of 18 and 29 are wireless internet users. By comparison, 63% of 30-49 year olds and 34% of those ages 50 and up access the internet wirelessly.
• Young adults lead the way when it comes to using Twitter or status updating. One-third of online 18-29 year olds post or read status updates.

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