Hybrid visual language

(...) This language is not confined to particular media forms. And while today it manifests itself most clearly in non-narrative forms, it is also often present in narrative and figurative sequences and films.

(...) the juxtaposition of different media is clearly visible (video for “Don’t Panic” by Coldplay, 2001; main title for the television show The Inside by Imaginary Forces, 2005). In other cases, a sequence may move between different media so quickly that the shifts are barely noticeable (GMC Denali “Holes” commercial by Imaginary Forces, 2005). Yet in other cases, a commercial or a movie title may feature continuous action shot on video or film, with the image periodically changing from a more natural to a highly stylized look.

Such media hybridity does not necessary manifest itself in a collage-like aesthetics that foregrounds the juxtaposition of different media and different media techniques.

(MANOVICH: 2008, p. 115-116)

A pensar,

LM