28 de fev. de 2010

O que dá para fazer com a base de dados

O google lançou uma ferramenta para encontrar pessoas ou informar localização de desaparecidos no terremoto que aintigiu o Chile na madrugada de sábado. A base de dados do Person Finder tem, até agora (14h49), 22,9 mil registros. 

Por um visual mais limpo



Está na Folha de S.Paulo deste domingo, 28, as diretrizes do novo projeto gráfico que circulará em maio. Reproduzo aqui os principais trechos do texto:


time


direção: Eliane Stephan
colaboração: Jair Oliveira e Naief Haddad, coordenador editorial da reforma
+ 16 profissionais de arte subordinados a Fábio Marra, editor da área
redesenho da fonte de títulos: Lucas de Groot, designer holandês. Groot redesenha a fonte de títulos criada especialmente por ele na reforma de 1996
fonte de texto e uma terceira família tipográfica: designers Erik Spiekermann, de Berlim, e Christian Schwartz, de Nova York


highlights


Otávio Frias Filho: "Ser mais legível, interessante e útil se tornou um imperativo" num ambiente marcado pela oferta cada vez maior e caótica de informações.

Eliane foi responsável pela reforma realizada em 1996, quando a impressão do jornal passou a ser feita totalmente em cores. Ela destaca que o conforto na leitura e a legibilidade do jornal estão intimamente associados ao cuidado com a tipografia. "No Brasil, a Folha foi a grande precursora da onda de desenho de fontes para jornal e a primeira a usar typedesigners e novas tecnologias no início dos anos 90", diz.

2000 - jornal pretendeu organizar de maneira mais nítida a hierarquia das notícias. Tratava-se de enfatizar visualmente o que é mais importante e o que é menos fundamental, o substantivo e o acessório.

2006 - a reforma buscava contemplar as mudanças nos hábitos de leitura, derivadas da expansão da internet e da multiplicação de ofertas de veículos e plataformas de informação.

2010 - o projeto atual incorpora aspectos das duas reformas anteriores e aponta para um jornal mais limpo, visualmente econômico, retilíneo, características marcantes da reforma conduzida por Stephan em 1996. Há também a preocupação de diminuir a diversidade entre os cadernos e em cada um deles, dando ao jornal um perfil mais homogêneo e unitário.

íntegra do texto

26 de fev. de 2010

25 de fev. de 2010

24 de fev. de 2010

Cérebro social

Do blog do Nova Spivack, CEO da Radar Networks e idealizador do Twine:


O cérebro humano é como um registro arqueológico. Diferentes níveis e áreas funcionais evoluíram ao longo do tempo. E agora uma nova camada está evoluindo. Proponho chamarmos essa nova camada do cérebro de metacórtex. (Nota: Metacórtex também é o nome da empresa onde Neo - Keanu Reeves - trabalhava em Matrix).


O metacórtex é a web - nossa crescente rede global de informação, as pessoas, os sensores e os dispositivos de computação. A web é, literalmente, uma nova camada do cérebro humano que transcende qualquer cérebro individual. É um cérebro global que conecta todos os nossos cérebros juntos. É inteligente. É talvez a maior invenção da humanidade. 


Coletivamente, reage, interpreta, aprende, pensa e age de formas que nós, como indivíduos mal conseguimos compreender ou predizer, e esta atividade compreende uma mente global emergente.


Paul Buchheit (criador do Gmail e Friendfeed) chama isso de "cérebro social" - com ênfase em redes sociais e interações sociais coletivas que estão ocorrendo. Penso que enquanto o metacórtex inclui a web social, ele a transcende - o conhecimento coletivo e a cognição incluem toda a atividade na internet.


Será que o metacórtex espelhará a estrutura e o processo do neocórtex? O que podemos aprender sobre o neocórtex do metacórtex e vice-versa? Quais são as áreas funcionais ou lóbulos do metacórtex?


Spivack quer ouvir o que você tem a dizer. Comente 

22 de fev. de 2010

Human links


O raciocínio de Jeff Jarvis na Buzz Machine sobre composição na rede é essencial para pensar a interface em uma cultura pautada por dados. Reproduzo o trecho em que ele aborda o uso de algoritmos para organizar o mar de informações que circula na web, a função dos agregadores de conteúdo e a qualidade dos links indicados:


"(...) Algorithms — Google News or Daylife (where I’m a partner) — also meet the organizational challenge of abundant content and they tackle the challenge of timeliness. For search to infer content’s relevance, it must gather data from our use — that was Google’s key insight — but that won’t work for news, whose value is perishable. So algorithmic aggregators use other signals — source, content analysis, timing, location, association — to cluster and present coverage in a nest of relevance. These algorithms enable content to coalesce into stories and topics that search will find because it gains depth and attracts links and clicks. Algorithmic aggregators exposed a key conflict in old v. new media worldviews: The old-media view is that aggregators extract value from content by displaying it; the new-media view is that they add value by creating audiences and causing links — this is the essence of the misunderstanding of the link economy.


Thanks to new tools — Twitter, Facebook, Buzz — human links are exploding as a means of discovery, which gives lie to the old-media complaints of Rupert Murdoch et al that aggregators are stealing their content. When your own readers recommend and link to your content, is that stealing? Do you want to turn those people away and call themworthless? Facebook, according to Hitwise, is the fourth largest referrer of audience to media. Bit.ly alone causes two billion clicks a month, double Google News’ impact. Soon Buzz will be causing many links (teaching Google what’s hot and relevant, which is a key reason to start the service). And, of course, bloggers have shown the way as curators. Thanks to our newer, easier tools that enable links, humans are becoming a huge force in content discovery, reducing search’s and algorithms’ share and dominance. 


Now we need to better understand the quality of those links and linkers. Clay Shirky craves algorithmic authority. Azeem Azhar is one of many entrepreneurs trying to systematize the annointing of more authoritative tweeters (read: linkers) at Viewsflow. On the latest This Week in Google, Google’s Matt Cutts talked about efforts to find more signals of quality so it can send us not to the crops of lowest-cost content farms but instead to original work. (The good news is that quality will out.) In the link economy, sending traffic to original work becomes an ethical imperative as links are the means to support that work. But it’s an old-media mistake — a leftover of the brand era — to think that authority can or should be one-for-all or that it’s the creator who establishes authority. Authority will vary by context and need as well as opinion (one man’s New York Times is another’s Fox News). Branded media was one-size-fits-all as was search and algorithmic aggregation. Now discovery will become personalized based on context (who you are, where you are, what you’re doing, what you’ve done, what you like…) as well as timing, taste, and quality."


íntegra 

21 de fev. de 2010

A rede social (quase) organizada

"A ambição do Facebook não é ser a maior rede social, é ser a infraestrutura identitária da internet. Querem mapear as relações sociais, de modo que possam aplicar tais mapas para todas as outras atividades on-line -e até off-line. Eles não arriscarão a qualidade do que chamam "gráfico social".
Os engenheiros da empresa reconhecem abertamente que a meta é não precisar usar mais o endereço facebook.com. Ele se tornará um serviço a ser usado através das outras redes. Já existe o Facebook Connect, que unifica senhas de diversos serviços; a pessoa navega por outros sites sempre mantendo a rede de relações do Facebook.
Eles já têm a capacidade de alimentar o Facebook e transferir informações do sistema a partir de outros sites. Creem que, no longo prazo, tudo na internet terá um componente social. Querem fazer a conexão de uma rede com as outras: você entra num site de jornal, entra no MySpace, e a informação vai para o Facebook."



David Kirkpatrick, autor de "O Efeito Facebook" e ex-jornalista da "Fortune", no Mais!, da Folha de S.Paulo deste domingo, 21. 


íntegra (assinantes)

18 de fev. de 2010

A linguagem visual da BBC

À exceção do click to play, acompanhando o botão play do vídeo, e de outras chamadas repetidas à exaustão na home, a publicação das diretrizes de design no blog da BBC é um excelente mapa para entender a estratégia digital da empresa britânica. 


Ainda assim, há considerações ao que se refere a palavras usadas para descrever os conceitos aplicados. 

O design é moderno, atual e interativo, mas não pode-se afirmar, de modo algum, como bem lembrou o leitor identificado apenas como Mark, que trata-se de algo revolucionário, autêntico ou distinto. 

Só para se ter uma idéia, o uso de drag and drop, que se tornou popular nas interfaces da Apple, também faz parte do desenho do Netvibes e do iGoogle há um bom tempo..
                  

15 de fev. de 2010

Folha de S.Paulo: Experimente o HTML5 no YouTube

O caderno de Informática da Folha de S.Paulo testou o HTML5 e publicou o resultado na edição desta segunda, na versão impressa. Aqui replico trecho do texto que ensina como experimentar:


"Para testar o HTML5 no YouTube, vá a www.youtube.com/html5 usando um dos navegadores suportados e clique em Entrar no HTML5 Beta Ainda há limitações: nem todos os vídeos podem ser exibidos em HTML5 e recursos como anúncios, anotações e legendas ainda não funcionam. Se você quiser desativar o HTML5 no YouTube, volte a www.youtube.com/html5 e clique no link Sair do HTML5 Beta." (íntegra )

Esta jornalista testou no Chrome born2kill, de Giselle Beiguelman. O streaming é bem mais rápido e não há as pausas comuns dos vídeos exibidos no You Yube.


14 de fev. de 2010

twitter + facebook + buzz = interface de notícia


Não é novidade que o Buzz é uma mistura de Twitter e Facebook. Mas a possibilidade de reunir tudo em uma única plataforma é algo interessante e pode ser pensado em termos de criação de interfaces noticiosas, logicamente para além dos 140 caracteres. Talvez, um caminho para a formação de redes sociais organizadas e o amadurecimento de um conceito de notícia em rede (Geert Lovink: 2009).

A pensar

13 de fev. de 2010

rede social + colaboração = notícia

Peter Horrocks: backing Facebook and Twitter. Photograph: Martin Godwin (reprodução The Guardian)

Jornalistas da BBC usam as redes sociais como fonte de informação primária, diz Peter Horrocks, novo diretor da BBC Global News. "This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary."

íntegra (via The Guardian)

12 de fev. de 2010

Variable geometries


(via Giselle Beiguelmann, no Gmail Buzz)

11 de fev. de 2010

6 anos do Facebook


Lançado em 2004, o Facebook se tornou a maior rede social do mundo, com 400 milhões de usuários e 900 empregados. Veja no infográfico o crescimento da rede.

10 de fev. de 2010

"Jornalismo on-line ainda é jornalismo"

A revista Fortune faz excelente discussão sobre jornalismo e uso de novas tecnologias. Sob o título original 10 luminaries look ahead to the business of reading, traz dez entrevistas, conduzidas e editadas por Beth Kowitt, com publishers de velhas e novas mídias, como Katharine Weymouth (Washington Post) e Jimmy Wales (Wikipedia), reproduzidas aqui. O texto é bastante extenso, mas vale a pena ler. 


1. Kurt Andersen, novelist and public radio host


Anything remotely resembling news media is going to continue to migrate online until very little or none of it is produced on dead trees. But what remains to be figured out is how it's paid for, and whether this whole system of enormous magazine and newspaper staffs can be reconfigured to be sustainable in this new age.


I think we'll see content that's a deeper, better hybrid of audio, video, and print emerge, and that will become the default expectation of people. Take the recent story about NBC's late-night talk show hosts: I want to read a complete story about the decisions, the facts and figures, and the background on the controversy, but I also, at the appropriate moment when I'm reading, want to press the button and see Jay Leno making fun of himself or David Letterman making fun of Jay Leno.


The tablet is the Holy Grail for media people: a more portable, more visually interesting way to deliver news that can be constantly updated. I'm very excited to see what will be possible in the relatively near future in terms of presenting information, curating content -- the whole realm of things that magazine making is all about.


Unlike the computer screen, a tablet might be able to create for the reader more of a sense that you are in this carefully constructed closed garden; when you're online you feel like you're always just a click away into the great sea of media. I think that environment will be good for editors and content creators, and it can probably be useful for advertisers too.


Are tablets going to save the newspaper or magazine as we know it? Mostly not. Will they be a platform for magazine makers and newspaper editors to reinvent how they're doing what they do in a way that's sustainable and interesting and exciting? In a lot of ways, I think yes.


2. Katharine Weymouth, Publisher, the Washington Post, and CEO, Washington Post Media


This is an exciting time to be in journalism, and I think newspaper companies have been quite forward-thinking about technology and trying new ways to tell stories. Online journalism is still journalism. It's just a different format, which enables us to give Flip videocameras to our reporters so that they can do video with their stories.


We here are moving as fast as we can to experiment with the new technology to figure out, How does this enhance our journalism? How does this give us new ways to reach our readers? We've been on the web since the beginning, and we continue to try new things. We just launched something called Story Lab, which is a sort of journalistic experiment with crowd sourcing.


We do not charge for our content on the web and don't have plans to do so. But our content isn't free -- advertisers pay to be in front of our audience. One of the things that I think is exciting about tablets and the iPad in particular -- although I haven't seen it in person -- is the presentation.


For many of our readers, our ads are content. Many of our readers come to the paper because they want to find out what's on sale on Saturday at Macy's. So the fact that you will be able to have ads on the iPad is just going to be a better user experience.


3. Jimmy Wales, founder, Wikipedia, the collaborative online encyclopedia


I think we're going to continue to see more or less what we see today -- a mix of free and paid, advertising-supported content, and a lot more community-generated content. But I don't think we're really going to see any radical changes to that mix because it is working well for consumers.


Already there's a large movement of consumers generating all kinds of information online, and in many cases the quality is much higher than the content produced by media companies. This doesn't mean people don't trust newspapers, but they've lost their exclusivity as an authoritative voice.


I think tablets can provide an opportunity to media companies because they could make it very easy for consumers. I subscribe to the New York Times on my Kindle, and I enjoy it very much because it's just magically there every day.


Anytime I want I can go on the web to read the same content for free, but it's not really about that. It's about the package and delivery. But the really interesting thing is that through the Kindle, I'm giving money to the New York Times for the first time ever (I've never subscribed to the physical paper).


The rise of things like the iTunes Store or apps stores or the Kindle Store are huge developments in terms of people's willingness to buy. Once we make it easy for people to buy, I do think we're going to see growth in the paid-content world.


4. Steven Brill, founder, The American Lawyer, and co-founder, Press+, an online payment system for news sites


I think readers now and in the future still will pay editors and publishers to assemble content for them in a way that's distinctive. There's no reason for me to buy my local newspaper in Ohio for a wire story about something the President said in his press conference yesterday. What I will buy my local newspaper for, whether it's online or in print, is how the reporters covered the local zoning board and the town planning commission, local sports teams, and local theater events.


Everybody decided 10 to 15 years ago that it was really cool to give away content for free online. So a reader of a newspaper who is 20 or 25 or 30 years old basically thinks information has always been free.


The online version of news and information in many respects is better than the print version. It gets there faster, it's instantly updated, and often there's video. And yet that improved version doesn't command a premium; in fact, it is free. That is not a brilliant business plan.


Some publishers are just putting down a wall and saying to readers, "From now on, you have to pay for everything." Instead, Press+ has pioneered a metered approach: After someone has read five or 10 or 15 articles in a month, say, you start asking him to pay something for it.


We also enable publishers to charge non-locals for content. If there's a Japanese expat in Boston who reads a Tokyo daily newspaper every morning, the Tokyo paper should get the reader to pay because the information is obviously valuable to him, but he can't go to the newsstand and buy it.


5. Marc Andreessen, co-founder, Netscape and Andreessen Horowitz, a venture fund


The good news is that reading is alive and well and flowering in a way we've never seen before. Text is the primary format of the Internet. More and more text is flowing over Facebook every day. The written word is alive and well and thriving.


Businesses built on the written word, like publishers, have to reinvent their whole businesses from top to bottom if they want to survive, because the economics of the Internet and the online world are different than in print. I think that's becoming increasingly obvious to people, but I worry that there's this temptation to hold on to the old model, and I fear that tablets are feeding that temptation.


Existing companies think that people will read on a tablet in a way that they don't on a PC or phone, and that the tablet will let content providers charge for their product. But to think tablets will essentially be the new newspaper or the new book or the new magazine, and that all the economics for newspapers, magazines, and books will carry forward on the tablet, is really dangerous.


Businesses like Tech Crunch or Talking Points Memo, which I'm an investor in, have to build their businesses with the assumption that their content has to stand on its own two feet. These outlets get paid based on the value of their content to the users and, of course, to the advertiser. Their revenues are a fraction of what the comparable print publishers are, but that's just a reflection of the difference in distribution costs.


I think in the future they can be high-margin businesses. They may not be $1 billion or $10 billion or $100 billion companies, just because that may not be the structure [for information companies] going forward.


I love the Wall Street Journal, I love the Financial Times, I love books and magazines and newspapers. If they all go under there will be new online versions of each of those. Civilization will endure, but I think it will be a shame because it will have been a missed opportunity.


6. Jeff Jarvis, author, What Would Google Do?


The future of online content is already here. We've been here for 15 years, since the commercial browser was first released. You can access content, you can interact with it; you can link to it and send it around, and add multimedia to it.


By no means have we arrived fully. Look at what happened with Twitter in the least year and the notion of the stream and Google Wave and the idea of collaborative content. There are more frontiers to come, but note that those frontiers are not about putting up static pages of content.


Traditional publishers have to change their own definitions of content. The opportunity here is to change their relationship with the people they used to call the audience and to enable the audience to help create and distribute content.


There's tremendous opportunity in finding new efficiencies because you no longer have to be all things to all people. You should do what you do best and link to the rest. Specialize more.


Online media is about relationships. As Eric Schmidt said, Google (GOOG, Fortune 500) sends four billion clicks a month to publishers, and it is up to them to create a relationship with those people. And if they don't, it's their failure, not Google's.


You can charge for content, that's fine. But in news and publishing you have no limit of competitors. There is a marketing cost that you have to go through when you charge. And finally you lose Google juice if you put things behind a pay wall. You lose the opportunity to discover new readers, to be passed around, to be found in search engines, to be found through Twitter and Facebook and all these opportunities. You cut off the potential to build a richer, deeper relationship.


So I just don't think the economics of charging makes any sense in most cases. (It works for the Financial Times, it works for the Wall Street Journal because that's content people make money on.)


Magazines are awaiting their digital messiah in the form of a tablet. I guess I'm mixing religious metaphors. But we already have the tablet. We have laptops, we have computers, and we have iPhones and we have plenty of means to the web.


All the tablet is going to be I believe is access to the web. Can you tie some new business models to it? Maybe, but then you've got to count upon millions upon millions upon millions of people using that device. The issue with the tablet, the reason that I think there's so much desire for it, is that it is the last effort, the last hope that old media properties think that they have that there's something that will return control to them.


7. Jeannette Walls, author, The Glass Castle and Half Broke Horses


Book publishers never gave content away for free, but that's because they were slow to adopt new technology! I love the book publishing world, but in many ways the business operates a bit like it did in the 1950s and 1960s -- in this case it turned out to be a huge advantage.


I used to buy 12 newspapers every day when I was a journalist. I'd be all covered in ink by the end of the day. Once I started getting information online it was immediately obvious to me what was going to happen to all those papers. The transition was less immediately obvious with books. It's harder to read long form online. The Kindle and the Nook have done a really good job, but it took a long time.


I think electronic readers and tablets are going to have a huge impact on the textbook business. Some textbooks cost more than $100. What student can pay for that? So I think for school books and research materials tablets will be absolutely wonderful. I'm ridiculously optimistic.


For those of us who produce words and have ownership over those words, there's a big question about how we stay in business, but I believe that will work itself out. For those who love access to information and trading information, these new outlets and devices are great. More people than ever will have efficient access to the written word.


8. Paul LeClerc, president and CEO, New York Public Library


It's important to note that libraries have never been afraid of technology. There is lots of evidence that libraries have embraced new technologies as soon as they come along.


The New York Public Library, for example, was doing computerized databases in large measure before just about anyone else was, or any other organization in the cultural domain.


We've got one arm around all the traditional kinds of forms of human expression -- stuff on paper. But the other arm is wrapped around digital information, e-books as well as subscriptions to an extraordinary number of databases so we can provide our readers with access to information they need, regardless of the format. Our position is to be nimble, to move quickly, to exploit technology, to give our readers what they want when they want it.


One of the most popular parts of our collection now are e-books. We do two things. Let's say we want to buy copies of Catcher in the Rye, because the ones we have on the shelves are sort of beat up.


So we could buy x number of copies of Catcher in the Rye as books but also through a vendor we could buy y number of copies of Catcher in the Rye as e-books or e-audio books and then let's say we buy 50 of each, 50 hardcopy and 50 e-books. It's like having 100 copies of the book.


People can go to a library in their neighborhood, check out the physical copy, or a person could go online any time on his handheld device or computer. The digital version of the book would reside on the devices for three weeks and then disappear -- no overdue fines to pay!


E-books are, in effect, flying off the shelves. We now circulate more e-books than any library in America, some 350,000 last year, and that number is growing dramatically year to year. If you care about people reading, should you be picky about what sort of a format they read it in? I don't think so.


I think the posture for us is flexibility, nimbleness, being unafraid of technology, embracing it, and bringing its benefits to our people -- the people who use us and those are now people around the world.


I'll just give you one little example of something sort of dramatic that happened here: I was involved in organizing the exhibit on Voltaire's Candide. It is a small show but really pretty neat. I asked the staff here to put together an online version of the exhibit that would be innovative and might create a new kind of template or model for online library exhibits.


So on Tuesday, on that little teeny part of our website there were 1,069 visitors. That's a very big number in one day for a small show. Candide is an important book that's still being read, but still, it's not Catcher in the Rye. How did that happen? Well, one guy with one blog that a lot of people pay attention to wrote two sentences about it. So, word of the exhibit went viral.


9. Kevin Rose, founder, Digg


I want a lot of social features to be built into the tablet reading experience. If I'm reading a book I want to see where my friend left off, or I want to be able to leave a voice annotation around a chapter so if a friend stumbles upon that chapter they can listen to what my thoughts were around that area. I want rich media incorporated into my books. I want the ability to go out and look up instantly on Wikipedia what something means or see pictures or video around that. That doesn't exist today.


Hopefully I'll be able to receive on Apple's new tablet the Economist or anything else I want to, but rather than go kill a tree and pick it up on the store shelves I can have it right there on my digital device.


Amazon (AMZN, Fortune 500) has really kind of pioneered this in the ability to download any book and consume the first chapter for free and then decide whether or not you want to continue on. I think that's great.


Lending digital books is something that we should all be able to do, too. And if my friend doesn't give the book back? I would click a little button that says "Request book back" or "Rip book out of friend's e-book reader," and digitally transfer it back to me.


10. Matt Mullenweg, founding developer, WordPress


I think in the future we'll see more content produced by smaller organizations. Look at someone like Om Malik who went from Business 2.0 to GigaOM, his own online media business. GigaOM in many ways looks like a traditional media company but a mini-sized version of it.


I think for the written word, the elements of it that make it successful -- the basics of typography, the quality of writing -- haven't changed very much in hundreds of years. And those fundamentals don't change when you're on the screen, whether you're looking at a tablet or a Kindle or anything like that.


The Kindle has impacted my life more than any other device in the past year simply because it's drastically increased the amount that I read. I'm buying more books because I can literally execute one click and it's added to my Amazon account. I used to read only in the morning or night, but now I always have it with me, and I read while I'm waiting on line, going through security, boarding a plane, any number of things. That's pretty darn neat.


In the case of Apple, because they have the one-click iTunes and hundreds and millions of credit cards already on file, perhaps they can provide a pretty compelling experience where you don't really feel like you're spending any money. It's like the App store. I don't buy that much software traditionally and if I do it's in the hundreds of dollars range like a Photoshop. But we've all had that experience where, oh, this looks kind of neat, you click a button and a week later you get a bill for $3.


Whether people pay for magazines and newspapers on tablets will be the real test. I don't know the answer to be honest. Online you're always one click away from something free; on the tablet publishers might benefit from having a more captive audience. 

Tudo pronto para o Ars Electronica

9 de fev. de 2010

Can You Crowdsource Journalism?





Para começar a discutir:

"In what he hopes will be the first big demonstration of the “crowdsourcing” potential of AOL’s new Seed.comservice, former New York Times writer Saul Hansell says he is looking for writers who will write up interviews with all of 2,000 or so bands and artists at the SXSW music festival in Austin. The assignment will involve “real reporting,” Hansell said in an interview, in which writers will have to pick up the phone and call the band or artist and write up a 1,000-word interview in question-and-answer format, as well as a 300- to 500-word biography. The price for this assignment? The princely sum of $50."

(via Bernardo Aguiar, no Facebook)

8 de fev. de 2010

The Next Step: User- and Location-Focused


Do ReadWriteWeb:


"At present, the secondary applications that are being developed fall into two main categories: user-focused and location-focused. A good example of a user-focused app is wheredoyougo. This service provides a heat map visual of all of a user's check-ins. Another, foursqpic allows users to upload pictures as part of the Foursquare Venue Tips section, supplementing simple text tips with visuals as well. These are great apps and certainly add to the fun and extend the functionality of the service. However, the real gains are coming in the location-focused apps.


So far, the most developed of these is placewidget, which allows owners of a location to promote, via a website widget, the "Mayor" of their location on their website. Until now, any real marketing revolving around Foursquare was offline, and had to be location-specific. By bringing the ability to market both their involvement in the Foursquare community and promote a loyal customer, this widget gives a lot more power to businesses looking to leverage this type of social networking."

7 de fev. de 2010

Na lista do Nobel da Paz

Deu no Mashable:


"The Internet has made the list of nominees for the Nobel Peace Prize this year, going up against a Chinese dissident and a Russian human rights activist among others.


The nomination was made after a petition by the Italian version of Wired Magazine, which cited the Internet’s contributions to “dialogue, debate and consensus through communication”. Signatories include Iranian activist Shirin Ebadi, and organizers say the nomination will make for a legitimate entry.


Legitimate or not, it’s unlikely that the Nobel Committee would choose such an unlikely winner this year: as the AP reports, last year’s pick of Barack Obama proved controversial given his short time in office. This year’s choice is likely to be a conservative one."

De olho na internet

A matéria saiu no Jornal Nacional na quinta, 4, mas o tema ainda está na ordem do dia:


"Parlamentares e empresários pediram respeito ao artigo da Constituição que regula propriedade das empresas jornalísticas e de radiodifusão. A Comissão de Ciência e Tecnologia da Câmara discutiu o tema." 


6 de fev. de 2010

Ferramentas para mídia social

Esse é um dos 31 exemplos bacanas de ferramentas para visualização de dados em redes sociais postados no pulse2dotcom: YouTube Streams is an official project that allows you to chat with people watching the same videos as you.  Users can create streams for specific categories.  In this case, I decided to join the Michael Jackson Sexy Fans channel and see what people were talking about.

Por que tanto auê?

Bia Granja, editora de youTag e PIX, explica a diferença entre cultura digital e analógica no Social Media Week, realizado em São Paulo.  




5 de fev. de 2010

A aula que mudou a visualização de dados



Em 1994, Muriel Cooper, uma das fundadoras do MIT Media Lab, fez uma palestra na TED5 Conference, em Monterrey, na Califórnia, que iniciou mudou a visualização de dados e a forma como os designers pensavam a mídia digital. O vídeo acima foi postado na rede por David Young, seu ex-aluno.

3 de fev. de 2010

Blogs perdem espaço entre jovens

Duas pesquisas do Pew Internet Project mostram que diminuiu o acesso a blogs entre adolescentes e cresceu entre adultos com 30 anos ou mais. A novidade é que aumentou o uso de redes sociais entre a moçada com idade entre 12 e 17 anos. Veja os highlights do estudo:


Among the findings for teens ages 12-17:

  • 14% of online teens ages 12-17 now say they blog, down from 28% of teen internet users in 2006.
  • 73% of online teens now use social networking websites, a significant increase from previous surveys. Just over half of online teens (55%) used social networking sites in November 2006 and 65% did so in February 2008.
  • 8% of internet users ages 12-17 use Twitter. This makes Twitter far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information, done by 62% of online teens.
  • In the past five years, cell phone ownership has become mainstream among even the youngest teens. Fully 58% of 12-year olds now own a cell phone, up from just 18% of such teens as recently as 2004.



For adults 18 and older:

  • Facebook is currently the most commonly-used online social network among adults. Among adult profile owners, 73% have a profile on Facebook, 48% have a profile on MySpace and 14% have a LinkedIn profile. 47% of online adults use social networking sites, up from 37% in November 2008.
  • 81% of adults between the ages of 18 and 29 are wireless internet users. By comparison, 63% of 30-49 year olds and 34% of those ages 50 and up access the internet wirelessly.
  • Young adults lead the way when it comes to using Twitter or status updating. One-third of online 18-29 year olds post or read status updates.



íntegra

Jay Rosen on media after the iPad

2 de fev. de 2010

10 anos do iG


iG fez 10 anos em 9 de janeiro. Eu fiz parte dessa história, com o logo ainda vermelho e feras como Nizan Guanaes, Matinas Suzuki Jr. e Leão Serva no comando do portal e do jornal Último Segundo, criado especialmente para a web.
Era tempo de criar e recriar, e o iG teve papel fundamental na inovação de formatos da internet brasileira. Na terceira edição de O Guia de Estilo Web - Produção e Edição de Notícias On-line (Senac), cuja primeira edição foi patrocinada pelo portal, conto uma pequena parte dessa história, reproduzida abaixo:

"Desde que a primeira versão deste livro começou a ser elaborada, entre 1998 e 1999, o jornalismo digital avançou muito no Brasil e no mundo, e não seria exagero afirmar que o Guia de estilo web – Produção e edição de notícias on-line, lançado pela Editora Senac São Paulo, em 2000, representa um marco na história da produção jornalística na Internet. A obra apostou em formatos textuais, mostrou a história do jornalismo digital e apontou caminhos para que conceitos acadêmicos fossem consolidados posteriormente, conforme são apresentados nos primeitos capítulos.

Hoje existe uma definição para o jornalismo praticado na web, há diversas nomenclaturas para denominá-lo, foram estabelecidas fases de evolução, além de previsões feitas em 1995 pela pesquisadora Nora Paul e colegas do Poynter Institute — e que se tornaram polêmicas ao serem revistas em 2005, quando a autora constatou que muito pouco do que se previu não fora realizado.



iG, maio de 2001


Características como atualização instantânea, continuidade da notícia e cobertura em tempo real de jogos, por exemplo, foram desenvolvidas no dia-a-dia da redação do jornal digital Último Segundo, do portal iG, sob o comando de Leão Serva e Matinas Suzuki Jr. Também foi o Último Segundo o primeiro jornal digital a fazer uma parceria com a rede BBC para oferta de conteúdo. O acordo deu início a outras parcerias que formam a produção do ciberspaço e fazem parte da composição noticiosa de grandes portais brasileiros.


Último Segundo, julho de 2000

Outra iniciativa pioneira do iG no país foi  o BliG, o blog do iG, criado sob minha coordenação. A importância dos padrões estabelecidos no Últmo Segundo à época de seu lançamento, em 1999, colocam-no como precursor na criação de conceitos e normatizações da produção on-line brasileira. O primeiro blog da web foi ao ar em 1992 criado por Tim Bernes Lee."