Já está no ar o novo estudo do Pew Internet sobre consumo de vídeo na web. Sete entre dez adultos americanos usam a internet para fazer download de vídeo. Mas os jovens continuam sendo consumidores heavy users:
Since 2007, there have been dramatic increases in the numbers of Americans who watch the following kinds of videos online:
- Comedy or humorous videos, which have risen in viewership from 31% to 50% of adult internet users
- Educational videos, which have risen in viewership from 22% to 38% of adult internet users
- Movies or TV show videos, which have risen in viewership from 16% to 32% of adult internet users
- Political videos, which have risen in viewership from 15% to 30% of adult internet users
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