1 de mar. de 2010

Internet é mais popular que jornal de papel

Pesquisa do instituto americano Pew Internet Research divulgada nesta segunda, 1, mostra que a internet ultrapassou o jornal impresso e o rádio como plataforma de informação. A tevê ainda aparece em primeiro lugar no ranking. Veja o ranking:  

  • 78% of Americans say they get news from a local TV station
  • 73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews
  • 61% say they get some kind of news online
  • 54% say they listen to a radio news program at home or in the car
  • 50% say they read news in a local newspaper
  • 17% say they read news in a national newspaper such as the New York Times or USA Today.
Outro destaque importantíssimo é que a relação das pessoas com a notícia tende a se tornar cada vez mais portátil, participativa e personalizada:

  • Portable : 33% of cell phone owners now access news on their cell phones.
  • Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
  • Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.  

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