Some ideas to consider:
1. Every newsroom should REVIVE the discussion of payment for information provided in online editions.
2. Look for new angles which may involve the “unbundling” of the newspaper, so that one pays ONLY for what one wishes to read.
3. Push forward with positive momentum, thinking that the information that YOUR newspaper has is of value.
4. Readers today are aware that their newspaper, as they know it, may disappear totally. Nobody wants a community without a newspaper. Today the situation is different from what it was in 2000, for example, and readers may be more open to packages that will allow them to continue to receive the information they need and crave for, with reasonable payment.
5. Make it inexpensive, but not free.
A pensar,
LM
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