Como empacotar conteúdo

Qual é o ponto de partida para planejar conteúdo para a web? Empacotar elementos multimídia e transformar o browser em uma página de power point dinâmica? Ou misturar áudio, vídeo, texto, fotos, ilustrações e infográficos e apresentar um novo formato de narrativa híbrida?

É o que traz o Great free apps for multimedia journalists, de Adam Westbrook.

Ao perguntar "The great thing about multimedia journalism is that it provides so much choice for treating stories. Do I write a straight article? Upload an mp3 interview? Produce a video package? An audio slideshow? An interactive map? Even a timeline?", Westbrook lista as seguintes aplicações para montar uma interface narrativa: Soundcloud, Audioboo, Mixcloud, Jamendo, Vimeo, Al Jazeera, Multicolr, Soundslide, Xtimeline, Gunnmap, Twitter, Facebook, Guardian Data store e Yahoo! Pipes

A pensar,

LM

TimeSpace

Mais um exemplo de uso de base de dados na composição de conteúdos. Para complementar a cobertura da posse de Obama, o Washington Post criou o TimeSpace, um mapa interativo que reúne fotos, vídeos e textos e uma linha do tempo que permite ao usuário navegar pelas notícias.



LM

Hybrid visual language

(...) This language is not confined to particular media forms. And while today it manifests itself most clearly in non-narrative forms, it is also often present in narrative and figurative sequences and films.

(...) the juxtaposition of different media is clearly visible (video for “Don’t Panic” by Coldplay, 2001; main title for the television show The Inside by Imaginary Forces, 2005). In other cases, a sequence may move between different media so quickly that the shifts are barely noticeable (GMC Denali “Holes” commercial by Imaginary Forces, 2005). Yet in other cases, a commercial or a movie title may feature continuous action shot on video or film, with the image periodically changing from a more natural to a highly stylized look.

Such media hybridity does not necessary manifest itself in a collage-like aesthetics that foregrounds the juxtaposition of different media and different media techniques.

(MANOVICH: 2008, p. 115-116)

A pensar,

LM