Older adults and social media

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year.

While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools.  Although email continues to be the primary way that older users maintain contact with friends, families and colleagues, many users now rely on social network platforms to help manage their daily communications—sharing links, photos, videos, news and status updates with a growing network of contacts.

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