Los Angeles Times, digital

2002

2000

*Hierarchy of images (yellow), advertising (orange) and editorial content (blue). The small black arrows are links to related content elsewhere within the paper.

De novo, do blog serial consign

"The Times web presence over the ten-year study period is marked by several radical reconfigurations. The paper quickly shifts from an "online placeholder" in 1996, to struggling to develop the front page as a portal through 2002, to the recent reduction of amount of information on the initial page and related integration of advertising and editorial content. It should be noted that Google introduced its contextual advertising model in 2003. "

LM