30 de set. de 2008

A vez do post

No BuzzMachine, Jeff Jarvis discute o formato de texto que deveria pautar a web: post. Não haveria mais artigos, canais de notícias. As informações seriam publicadas em posts. Sobre o aprofundamento, os links teriam essa função. A rede, então, estaria conectada a milhares de nós.

Segue trecho do artigo,

The old building block of journalism — the article — is proving to be inadequate in the current onslaught of news. I’ll argue here that the new building block is the topic.

The story was all we had before — it’s what would fit onto a newspaper page or into a broadcast show. But a discrete and serial series of articles over days cannot adequately cover the complex stories going on now nor can they properly inform the public. There’s too much repetition. Too little explanation. The knowledge is not cumulative. Each instance is necessarily shallow. And when more big stories come — as they have lately! — in scarce time and space and with scarce resources, each becomes even shallower. We never catch up, we never get smarter. Articles perpetuate a Ground Hog Day kind of journalism.

Six years ago, in an insightful essay, Blogger cocreator Meg Hourihan wrote that the elemental unit of online media was no longer the publication or section or page or story but the post. I think that’s right: countless grains of information, thought, or opinion, each with its own permanent link so it can become connected to something larger — carbon atoms adding up to earth.

But that alone won’t work as an organizing principle for informing a world. It is the underlying base from which we have to start. But we have to add more value atop that shifting beach.
We have many tools to work with now, first and foremost the link. The link can take us to more or less background, depending on how much each of us needs, and to original source material and to many perspectives.

The link becomes more important than the brand in news. I said to Folkenflik last night that I never would have thought to go to This American Life as a brand to find the best explanation of the credit crisis, but I did. (Its reporters are working furiously on a sequel for this week’s show.) Lots of people discovered that report and spread the word around — with the link. The link changes everything.

Íntegra

Meu comentário: Para que isso faça algum sentido, é preciso projetos inteligentes de navegação. Isso está bem longe da realidade.

LM

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