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A private interview with Janet Robinson

Do http://www.robbmontgomery.com:

Published

by

Robb Montgomery

on October 27, 2010

in Blog and Default

.Tags: hamburg, interview, janet robinson, paid content, the new york times.

Interview with Janet Robinson,
CEO of The New York Times Company
Hamburg, Germany

I recently sat, quite literally in fact, on a sofa with Janet Robinson, the CEO of The New York Times to talk about paid content, intellectual property rights for news publishers and the future of paid content as the market shifts from search to mobile apps.

She had just given a lecture at the World Editors Forum in Hamburg and Editors Weblog editor Emma Heald and I deftly arranged to interview her in the room we were using for film interviews with editors-in-chief.

We bypassed the hoard of Euro TV reporters who tried to corner her as she came off the stage and quietly slipped her past the mob to join us in our discreet interview bunker where it would just be just be me, Emma, a student journalist, and Janet (Well Janet AND her two PA’s - one from the U.S. and another from Paris.)

We talked for about 20 minutes about many issues and Emma has written previouslyabout some of those ideas - in particular about the Time’s approach to trying to do thing differently.

Below is the running Q&A from a very interesting seven minute section of our cozy chat.

Note: Feel free to attribute quotes from this article, but kindly remember to credit them to this author and or link to this original document. These quotes were not made at a press conference. These are not “pool quotes.”

“What do you think about the paid content strategy of “The Times of London?”

TIME STAMP
00:10.00

Janet Robinson: 
“I’ve been asked this question a lot. I don’t know how they prepared, to be quite honest.

It’s not my place to talk about The Times of London did or did not do or the success they are having or not having. What I can tell you is that we (The New York Times) have spent two years preparing for our metered model.

And I think the way we feel about the metered model, it’s still allows us to be part of the open Web ecosystem. And in light of that, people of course, as I noted, can come into the site and enjoy free content before they are asked to pay, to become a paid subscriber.

I’m not sure whether the Times of London did that.

And I don’t think you enter into a paid model business, you know, like we are entering into, unless you do very careful research and really making sure you understand how your consumer interacts with your content.

I wouldn’t advise anyone in that audience to go to a paid model, until they do their homework. Until they really think through what they need to do.

So if there are people that are contemplating moving to a paid model (and I think more will, as people gain more courage in regard to people changing their habits about buying news and information on the web) I would advise them, you know, very, very expansively to make sure they look at what they need to do to prepare.

And that means talking to your readers.

We had, you know, Times Select, which was a very successful paid model. People, I think, are a little bit confused about Times Select. It was a very successful paid model. We garnered $10 million in one year. 780,000 subscribers.

That’s not a bad showing, let’s put it that way.”

“But in the end, you could make more money on the open Web?”

02:05.30
Robinson: “Yes. You could grow your audience, and you could certainly garner more advertising, at a time when search had become so predominant as a way to use the web.
So that is exactly why we pulled Times Select down.

But now, I think, because . . . ‘how many apps do you buy?’ I know how many I buy. I buy a lot, you know, and there’s every reason to see there is a behavior change in the consumer when indeed you have a service that centers around news and information. When indeed, that’s beginning to change, I do think people are going to be more open to paying for content that richly deserves to be paid for.”

“We’re here in Hamburg where Axel Springer and other European publishers have united to draft the ‘Hamburg Declaration‘ to seek stronger copyright protection for news publishers in Europe. Does copyright law need to be strengthened in the U.S. to empower publishers of news there?

03:10.50
Robinson: “I think, well I’m somewhat familiar with what’s happening here in Europe in regard to IP protection and making sure that indeed sources are very carefully monitored. I do think that the United States is becoming more aggressive in regard to IP monitoring, and I believe it’s long overdue.

I think you’re going to see much more governmental interest in indeed what intellectual property is going to be. And just individual companies banding together more I think in regard to intellectual property protection.

I think that the group here in Europe have been very pro-active, including Axel Springer, in forcing the issue and getting a great deal of publicity around it, which I think has probably served them well.

But I’ll be interested to see how that rolls out going forward.

I would caution though, that there are partnerships that indeed we didn’t dream of ten years ago. Not every partner is an enemy, and I think sometimes people feel as though that everyone that indeed has, you know, some bearing with regard to intellectual property or they may have a bone to pick with them in regard to intellectual property, they are necessarily an enemy.

I wouldn’t say that. I think that it really is incumbent upon the companies themselves to work with, you name them: Amazon, Apple, Google, Microsoft, whoever they may be, in regard to setting the terms in which you will work with them.

I think the more we do that, the more pro-active we are as news and media companies, in setting the stage, and in setting the ground rules, the better off we are going to be.

And they can be very successful and very lucrative partnerships for both.
I just think people have to understand it a bit better.”

“One more thing… What are your future plans for the iPad?”

05:21.00
Robinson: There will be a full coverage — right now, the New York Times app is ‘Editor’s Choice,’ that is going to be taken down or phased out in the November time frame, because we are going to put a new app up that will be full coverage of The New York Times. We wanted to be very much part of the launch, the very initial launch. That’s why we did ‘Editor’s Choice.’

It’s been very successful. Over 600,000 downloads, but we want a full app. What we now want is for that to be a paid app. So when we go to the paid model at the beginning of next year, that app will be paid for. You also are going to see a Boston Globe app, an IHT (International Herald Tribune) app. You’re going to see an IHT navigator. That’s going to be coming in the fall November time frame as well. So we have plans to do many more applications that we think will be of great service to the reader with all of our properties.

“Some details about the app? Will users get a daily download and be able to read offline or will they need a data connection to get content? Will subscriptions be bundled?”

06:33.20
Robinson: “Well, we are going to bundle — you can buy the app separately — but we are going bundle many of our products together. So if you are a home delivery subscriber, and you would like an iPhone app as part of a bundle, you will have that opportunity to pay for it that way.

We’ll have all digital access, so you can have the website, the iPad app, the iPhone app, Kindle, any combination thereof. That’s what we’re working on right now. So in, I would say early December, you’re going to see the full explanation with regard to the meter, full explanation with regard to the pricing, and full explanation with regard to the bundle.”

Silvio Meira e o futuro dos jornais digitais

Manovich coins the term 'Media Visualization'

"É a estrutura, imbecil"

Parafreaseando James Carville, marqueteiro de Bill Clinton, na campanha de 1992, sobre o que é fundamental em eleição e política ["It's the economy, stupid!"], o artigo Écrire pour le web: c’est la structure, imbécile!, da owni.fr Digital Journalism, discute a estrutura do texto na web. 


Tendo como aporte ideias estruturalistas, ainda que recheadas de links e com bibliografia antiga, o texto aborda questões pertinentes do jornalismo. 


Obviamente não é possível reverter a pirâmide invertida. Mas falta ir a fundo em algo que passa ao largo de discussões como essa: o input de dados. 


O input é feito no espaço de fluxo informacional onde necessariamente a interface não é moldada a partir da pirâmide invertida. Prova disso é a dinâmica de redes sociais como o Twitter, por exemplo, ou a série de testes que vem sendo feito pela Google.


Trata-se, portanto, de ter em mente que a rede coloca a notícia em uma nova perspectiva, explicada pela noção de revezamento de Gilles Deleuze, na série Mil Platôs. Em linhas gerais, a construção é, ao mesmo tempo. estrutural e não estrutural, compõe e se decompõe. 

What is visualization?

10 mobile interfaces that rewire daily life

Data driven journalism

A notícia que pulsa na rede

"Imagens Além-Natureza"

"A disseminação dos sistemas de Realidade Aumentada, a popularização do design sensorial e novas formas sociabilidade baseada em comunidades fluídas de consumidores e produtores de vídeos e fotos indicam que as imagens deixaram de ser superfícies emolduráveis e tornaram-se as interfaces de comunicação mais importantes da contemporaneidade.

Aplicativos instalados em celular, como leitores de QR-Code e programas como o Layar ou wikitude, tiraram a Realidade Aumentada dos círculos científicos especializados e a implantaram no cotidiano tornando essa tecnologia literalmente acessível à palma da mão. Produtos como o Wii e o Ipad, são uma espécie de exercícios de sinestesia para as massas, explorando a combinação de sentidos, como a visão e o tato, que convertem as imagens em interfaces imersivas e de interação. Plataformas como YouTube e Flickr, alargam as formas de diálogo e trocas interpessoais, mobilizando milhões de criadores, remixadores e visualizadores que configuram espaços de relacionamento baseados em imagens.

Cada um desses tópicos poderia ser o tema de exclusivo de uma apresentação, tese, livro ou ensaio. Eles envolvem tecnologias de produção, distribuição e consumo distintas, bem como colocam em circulação novos modos de ver e perceber que são particulares às situações a que estão relacionadas – localização em contextos urbanos, por exemplo, no caso da RA, lazer e informação, no que se refere ao Wii e ao Ipad, entretenimento, jornalismo-cidadão ou experimentação artística, no que diz respeito ao YouTube e ao Flickr.

Na apresentação que faço hoje no debate “novos formato”, do Fórum Latino-Americano de Fotografia, no entanto, vou me concentrar nas questões que poderiam ser chamadas de macroestruturais das imagens digitais e suas estéticas emergentes. No ensaio que estou preparando para a publicação que resultará deste fórum, essas questões sobre RA, novas sociabilidades e design sensorial, devem ser abordadas.

Hoje, prefiro me concentrar em questões relacionadas aos fundamentos das imagens digitais e alguns de seus desdobramentos cognitivos, perceptivos e criativos. Parto do pressuposto que as imagens digitais são além-natureza e que esse seu estatuto configura estéticas do código, estéticas do banco de dados e estéticas da cumplicidade particulares à composição algorítmica.

De certa forma, também, a apresentação que faço hoje, a convite de Iatã Cannabrava, permite, ainda contextualizar e refletir sobre os projetos que mostro no Itaú na exposição Histórias de Mapas, Piratas e Tesouros, sob curadoria de Eduardo Brandão e da Cia. De Foto."

Imagens Além-Natureza

View more presentations from giselle beiguelman.

Wikileaks Iraq: data journalism maps every death

Muito bom. Wikileaks divulgou documentos com o total de mortes no Iraque desde o início da guerra, em março de 2003. O jornal inglês The Guardian transformou as informações em um grande mapa, construído com o Google Fusion Tables.

Get the fullscreen version

Ranking de notícias baseado em share

Do  http://www.journalism.co.uk:

Google is experimenting with adding information about how news articles are shared to its search results.


A "shared by" number has started to appear beneath articles in Google News for some users.


Content strategy consultant Malcolm Coles caught a glimpse of the experiment and captured screengrabs on his blog: "I see it only on the news box on the main web search results page. If I click to see all news results, the link disappears."


Google confirmed to Journalism.co.uk that this is a small experiment and it is running on Google News in the US only, but declined to comment further on how the shared by figure is calculated.


"At Google, we run anywhere from 50 to 200 experiments at any given time on our websites all over the world," a spokeswoman said.


"Knowing how many people have shared a particular story might be interesting to Google News users, if not useful. And of course, it hints that Google might be looking to incorporate sharing as a ranking signal if it isn't already doing so already," writes Patricio Robles on Econsultancy about the experiment.


(via @elisaaraujo)

Twitter é número 1 no Brasil

A criatividade é colaborativa

News Corp delays plans for iPad news app

Quando os números são o design

A primeira impressão ao acessar a página da CNN é de redundância, marcada fortemente na interface da rede americana...

Uma rápida navegada pela coluna de calor, ao lado direito da página, mostra que o recurso é usado para mostrar quantas vezes uma matéria é comentada ou replicada nas redes sociais. 

Mas será que a exibição de números é algo que precise mesmo ser estancado? Muda os critérios de noticiabilidade ou apenas dão ideia de participação?

Design transmídia

Não é apenas a narrativa transmídia, design e programação também são. Skype e Facebook agora na mesma interface.

6 ways to follow the election with CNN

Vale a pena conferir o que a CNN oferece na cobertura das eleições legislativas nos EUA:  

GETTING THE NEED-TO-KNOW FACTS

The redesigned CNNPolitics.com delivers the top stories of the moment, including breaking political news, sweeping analysis of the hottest topics and the daily “Top 5” need-to-know nuggets. Gauge and monitor the conversation on the day’s top political stories and see it broken down by the numbers.

FOR A QUICK POLITICS HIT

Come to the Political Ticker early and often for a fast-paced, insider stream of up-to-the-minute political news. Check it out to see why it's the No. 1 political blog on the Web.

WHEN YOU'RE TUNING IN

Get intelligent analysis on the balance of power and the implications for America from the best political team on television, including the two newest members of the CNN team, Kathleen Parker and Eliot Spitzer, who join Anderson Cooper, Candy Crowley, John King, Soledad O’Brien and Wolf Blitzer.

IF YOU GET YOUR NEWS ON THE RUN

Follow the race to Election Day with the CNN Election Center App, where you can customize your election experience by following up to 15 races and locating your polling center. Then on November 2, get Election Day news alerts and follow race results as they come in. Throughout the election preparation process, you can share your opinion by contributing to the iReport Elections Project.

KEEP UP WITH THE LATEST POLLS AND YOUR LOCAL ELECTIONS

CNN's Election Center gives you the scoop on the races to watch in November's high-stakes midterms and monitors the balance of power. You can also track the country's political pulse with the latest polling data and follow your local elections. Get prepared now at CNN’s Election Center on TV, online and your phone.

JOIN THE IREPORT ELECTION PROJECT

Work your way through a series of iReport projects to determine your political ID and the political atmosphere in your area. Earn badges as you go and follow along with others in the iReport community. Your election iReports could be featured on CNN. 

Além dos 140 caracteres

70% dos internautas assistem vídeo na web

Do http://www.pixelonomics.com:

Ativismo nas redes sociais

Boa discussão:


Twitter, Facebook, And Social Activism

Twitter Gladwell's Social Media Argument

Cadê os defensores da privacidade?

‎'@dilmabr orgulha-se em dizer que não delatou companheiros, mesmo sob tortura. É legítimo criar central de boatos para negar inverdades [como fez também @joseserra_], mas daí a aliciar pessoas a encaminhar e-mails de quem espalha esse tipo de informação é algo extremamente grave, sobretudo do ponto de vista da privacidade e do acesso a dados:

"Se você receber mentiras sobre a Dilma na web ou nas ruas, encaminhe para os e-mails espalheaverdade@dilmanarede.com.br e danyelle@btadvogados.com.br. Esse novo canal de comunicação tem o objetivo de agilizar a nossa militância on-line a esclarecer os fatos."

Lei do Acesso à Informação obrigatoriamente tem de abordar casos de vigilância.

Business map

Muito bom, via Mashable:

HOW TO: Manage Your Presence on Google Maps

A criatividade é colaborativa

Fernanda Viegas no Google

Google e Lennon

Excelente a interface do Google em homenagem ao aniversário de John Lennon: simples, limpa e inteligente.